Months ago | 12th February 2012 14:37
Haha that comment about Lin being Asian equating to shoe sales is major doo-doo butter. That's like saying Kobe and Lebron sell cause they're black.... They sell cause they're the most amazing players Nike has, same reason Dwight and Rose sell for Adidas. I guarantee you that Leandro Barbosa and sonny weems havent sold anything for adidas, and they had a good scoring nights and starting spots...... Same reason Lin couldnt move units. If anything, his shoe would be a much shorter fad than Beanie Babies, by shorter i mean, a month or 2 at most.
Race is factoring into this way too much. People care about looking and playing in the same gear as the BEST players. People see rondo and say " man I want to pass and move like him, maybe these shoes Will help" Nike makes people think like that, so does any good advertiser. They make their product appealing based on what a certain athlete does in them, not what color their skin is. Now Lin has been playing well, but it is unlikely he will sustain it long enough to get a sig.
Your assuming everyone will like Lin in those markets.... Which would not be the case, unless they all think with one mind
Also, why do players like Blake, Paul Pierce, Rudy Gay, Oj mayo, Iguodala, JR smith, Dirk Nowitzki, Kevin Love, Rubio, Eric Gordon, Kyrie Irving, Pau Gasol, Tyreke Evans not have their own shoes?? These guys would all sell in America(lots of people like their PE shoes that are released) and some would translate to overseas success once their careers get going, and they ESTABLISH themselves ( something that takes more than just a few games) based on Nikes marketing and their Skill levels, not their skin color. But again, all these players are better players than Lin, yet are Team Nike guys. Most of them will stay that way probably. Lin is nothing special, and if race makes you special enough to move units(which it doesn't), Yao would have moved units like crazy(which he didn't), and he represented the Chinese culture better than Lin. But you will say Lin is Chinese American, and my response is, Chinese, Chinese American.... No one really cares. It's ignorant, but it's the truth. We will focus on the Chinese part more.
PS- if Nike gave Lin a deal for a signature shoe, all the guys listed above would either shoot Lin in the face or leave Nike.