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Classic Commercial Special Edition: adidas Crazy Light 1 "Slice" Series

May 24th 2012 | 104 comments

words // Zack Schlemmer

As of today, the lightest basketball shoe ever created is available for purchase.  At just 9.5 ounces, the adidas adiZero Crazy Light 2 is .3 ounces lighter than the previously lightest shoe ever: the original Crazy Light.  These ads aren't exactly classic, since they're only about a year old, but just give'em a few years and they certainly will be!  In this series of four commercials, adidas slices the competition to show you what would have to be done to get Nike, Jordan Brand, and Under Armour hoops shoes to reach 9.8 ounces. 

They're actually probably some of the most entertaining and original basketball shoe commercials in years, and hark back to the late 80's and early 90's when footwear brands called each other out in their ads (think Reebok's "Pump Up, and Air Out" campaign).  Who would like a new series this year to see the current Nike and Under Armour models sliced down to 9.5 ounces?

Creative
Resell
Will Camp
Might Cop
Hype Magnet
Expensive
WTF
Hideous
Approve
Scrap
Feet Worthy
Really?
Easy Pass
Bad Quality
Too Much
Disapprove
Clean
Ridiculous!
Easy Cop
AI teaches us crossovers and spin moves...which none of us ever actually learned.
May 23 | 51 COMMENTS | ZACK SCHLEMMER
Mars and Professor Douglas Kirkpatrick answer how Air Jordan defies gravity.
Apr 30 | 63 COMMENTS | ZACK SCHLEMMER
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Schoi123
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Months ago | 21st June 2012 17:48
great commercial
Wanted:
Lebron 9 Galaxy sz 9.5 or 10
Lebron 9 Swingman sz 9.5 or 10
Lebron 9 Kentucky sz 9.5-10
Lebron 8 Allstar sz 9-10
Lebron 8 Bred sz 9-10
Lebron 8 Wolf Grey sz 9-10
Lebron 8 Sprite sz 9-10
Lebron 8 Solar red sz 9-10
ANY LEBRON 7 IN SZ 9-10
Jordan Infared 6s sz 8.5-9.5
Jordan Bred 4 sz 8.5-9.5
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solecollecting
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Months ago | 19th June 2012 13:12
good stuff
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kobe51
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Months ago | 6th June 2012 14:06
pass
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-JZONMYF33T-
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Months ago | 6th June 2012 04:07
haha not a cop.
Shoehead Life.
Check My Shoe Listings. Size 10.5
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Psykotwokone
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Months ago | 5th June 2012 20:46
CREATIVE, BUT I'M NOT GONNA BUY THEM... ANYWAY
https://www.icloud.com/photostream/#A15oqs3qixm56
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10DonDeep
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Months ago | 5th June 2012 18:19
very creative lmao
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NBA
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Months ago | 31st May 2012 20:51
damn
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haterade915
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Months ago | 30th May 2012 14:28
wtf
looking for Lebron 7 ASG size 8.5 HMU

checkout my instagram @haterade915
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We Are Ninja
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Months ago | 30th May 2012 12:30
Cantu1492:
Im sorry but if your already slow and cant jump, putting on lighter shoes wont make you jump higher or run faster lol Rather Play In Nikes!


ROFL. You're "already slow and can't jump", so you don't mind playing in heavier shoes... That's awesome.

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Team Big Footers / Mall Walker Mafia

KingCollinIII:
We Are Ninja you suck everyone dissagrees with you.

Awry:
...A member of Mall Walker Mafia from Texas? Stfu you 10 gallon hat wearing faggot.
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We Are Ninja
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Months ago | 30th May 2012 12:23
Jasonkimosabe:
forget it addidas, it's gonna take a lot more than that to catch up witht hte jumpman.


LMFAO. For years, "hte jumpman" has been putting out some of the lowest quality kicks the industy has ever seen.

Seriously. Stop slurping.
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KingCollinIII:
We Are Ninja you suck everyone dissagrees with you.

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Bootce32
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Months ago | 30th May 2012 08:29
Creative ad but NIKE still rules over all the sneaker brands
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airsyd
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Months ago | 29th May 2012 21:14
O.G. Fresh 79:
I wish I could axe up some of the stuff JB puts out just like that


You and me both!
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great commercial
good stuff
pass
haha not a cop.
CREATIVE, BUT I'M NOT GONNA BUY THEM... ANYWAY :smh: :smh: :smh: :smh:
very creative lmao
damn
wtf
[quote="Cantu1492"]Im sorry but if your already slow and cant jump, putting on lighter shoes wont make you jump higher or run faster lol Rather Play In Nikes![/quote] ROFL. You're "already slow and can't jump", so you don't mind playing in heavier shoes... That's awesome. :P
[quote="Jasonkimosabe"]forget it addidas, it's gonna take a lot more than that to catch up witht hte jumpman.[/quote] LMFAO. For [b]years[/b], "hte jumpman" has been putting out some of the lowest quality kicks the industy has ever seen. Seriously. Stop slurping.
Creative ad but NIKE still rules over all the sneaker brands
[quote="O.G. Fresh 79"]I wish I could axe up some of the stuff JB puts out just like that[/quote] :lol: You and me both!
I wish I could axe up some of the stuff JB puts out just like that
World War 2 1939-1945 Nike 1964 well officially 1978 as Nike Someone was sleeping in History Class
[quote="golfinguru11"][quote="411swim"][quote="KidDragon"]great ad. Germans always make good stuff. Germans fought the world in WW2 wearing.... adidas. Don't forget that. ;)[/quote] lol what really?[/quote] Maybe that's the reason why they ended up losing the war?? lol :lol:[/quote] this made me laugh :lol:[/quote] Yeah. In WW2 for every 1 German soldier wearing Adidas, 10 Allied soldiers died and in that 10, 2 of them were Americans who wore Nikes.