Creative Recreation - Fall 2012

words // Brandon Richard

For Fall 2012, Creative Recreation rolls out a brand new campaign and footwear lineup inspired by big city nightlife. The diverse collection consists of styles featuring bold pops of color, camouflage patterns, twill textures and color-tinted translucent outsoles.

Joining the usual suspects in the footwear lineup is a brand new model Creative Rec is calling the Vito. Available in black, maroon, olive and smoke, the Vito is a competitively priced, classic chukka-inspired design.

The brand is showcasing their most anticipated fall styles in a new lookbook and "The Game" campaign video. Shot at AV Nightclub in Los Angeles, the clip celebrates a fun night out with the boys.

"Talking to nightlife, this is our most daring campaign yet," said Josh Willis, Creative Director at Creative Recreation. "We're stepping out in some serious style."

Along with the new campaign, Creative Recreation has launched a new e-commerce platform, allowing customers to have a more convenient way to shop the latest styles. Take a closer look at cr8rec.com.