words // Brandon Richard
For Holiday 2012, Nike Sportswear introduces the all-new LeBron James Diamond Apparel Collection. Like James' new LeBron X signature sneaker, the collection is inspired by the diamond, which is forged by heat, time and pressure - a metaphoric comparison to LeBron's career.
The collection captures an urban renaissance theme, referencing great historical periods and blending sophistication with modern edge. Also being celebrated is LeBron's 10-year partnership with Nike.
Read on for a detailed account of the collection courtesy of Nike.
Led by the LeBron Peacoat Destroyer, the collection incorporates beautiful materials and tailoring. The peacoat features a wool body and leather sleeves, while signature peacoat buttons, zonal Nike Sphere lining and a longer length distinguish this jacket.
The LeBron Varsity Shawl Collar Cardigan is a cotton sweater knit cardigan that embodies a heritage-rich look with classic varsity stripes and shawl collar construction. A kangaroo pocket and the collection's signature embroidery help elevate this cardigan.
The LeBron Virtus Hoodie stays true to the iconic AW77 hoodie style, with details like a hi-density jacquard label, embroidered lion on the left chest, and a center-back direct embroidery that adds a combination of satin stitched and twill appliqué.
The LeBron 6 Crew brings elegant touches to a laid-back, off-court crew, including a left-chest cut and sew detail that off-sets a classic yarn die stripe.
"Earned, not given,” a motto of the three-time MVP, carries to the LeBron Earned Not Given Tee.
The Nike Sportswear LeBron James Diamond Collection is available globally beginning October 2.
