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Video // Foot Locker - The Melos

August 16th 2012 | 93 comments

Foot Locker // The Melos

words // Brandon Richard

Today, sneaker retailer Foot Locker launches their new "Approved" ad campaign, featuring several of the NBA's biggest superstars. The concept behind the new spots is that these NBA stars go to great lengths to protect the gear they buy from Foot Locker. The tagline is "If it's at Foot Locker, it's Approved."

In this clip titled "The Melos," Carmelo Anthony has a unique way of ensuring that all of his Foot Locker gear is put to good use. Check it out below and stick with Sole Collector for the other spots featuring Chris Bosh, Kevin Love, Russell Westbrook and James Harden. Follow the conversation on Twitter using hash tag #approved.

Creative
Resell
Will Camp
Might Cop
Hype Magnet
Expensive
WTF
Hideous
Approve
Scrap
Feet Worthy
Really?
Easy Pass
Bad Quality
Too Much
Disapprove
Clean
Ridiculous!
Easy Cop
56%
44%
A new off-court color scheme takes over Carmelo Anthony's latest signature shoe with the Jordan Brand.
May 17 | 31 COMMENTS | LUIS SANCHEZ
68%
32%
Carmelo Anthony's latest signature shoe by the Jordan Brand is unveiled today in one of their most appealing colorways yet.
Apr 24 | 50 COMMENTS | LUIS SANCHEZ
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tigger830
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Months ago | 11th November 2012 17:29
He looks a little like Melo
Yeah Dick I wear all my shit
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solecollecting
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Months ago | 12th September 2012 12:38
you need a ring
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JohnsJays22
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Months ago | 28th August 2012 23:12
MELOOOOOO!
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keezycarter
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Months ago | 23rd August 2012 12:51
Fun one... But fuck Footlocker... I aint buying shit from them anymore..;
......Proud MWM latest addition......


...Grammy Family Affiliated...
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yungatif
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Months ago | 20th August 2012 17:17
its ok... was melo 5 mexican lol
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KrazySociety
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Months ago | 19th August 2012 20:24
wtf lmfao


OTHER SNEAKERS FOR SALE !!! ALL D/S !!!
- NIKE LeBRON 9 P.S ELITE ( SOUTH BEACH ) SZ 10 ... $600
- NIKE LeBRON 9 ( CANNONS ) SZ. 8.5 ... $225(SOLD)
- AIR JORDAN 11 ( BREDS 2012 ) SZ. 10 ... $300
- AIR JORDAN 12 ( PLAYOFFS ) SZ 10 ... $260
- AIR JORDAN 12 ( OBSIDIAN ) SZ 9,9.5,9.5 ... $220(SOLD ALL 3)
- AIR JORDAN 8 ( BUGS BUNNY ) SZ 9,9.5 ... $200
- AIR JORDAN 5 ( GRAPES ) SZ 9,9.5,9.5 ... $230
- AIR JORDAN 5 ( WOLF GREYS ) SZ. 9 ... $230(SOLD)
- AIR JORDAN 5 ( FIRE RED 2012 ) SZ. 9,9.5,9.5 ... $220(SOLD ALL 3)
- NIKE AIR TOTAL FOAMPOSITE MAX ( BLK/BLK ) SZ. 9 ... $260(SOLD)
- AIR JORDAN 16/7 CDP ( BRED/HARE ) SZ. 9 ... $550/$275 EACH(SOLD)


TRADES IM LOOKING FOR
- FOAMPOSITE PROS ( SILVER ) SIZE 9-10
- LEBRON 10 ( PLATINUMS ) SIZE 9.5-10
- AIR JORDAN 9 ( OLIVES ) - SIZE 9,9.5
- AIR JORDAN 11 ( ANNIVERSARY ) SIZE 9,9.5
*** OR OTHER HEAT ,NO GENERAL RELEASES ***


http://www.solecollector.com/Sneakers/Marketplace/?U=KrazySociety&I=223369&/
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KrazySociety
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Months ago | 19th August 2012 20:23
wtf lmfao


OTHER SNEAKERS FOR SALE !!! ALL D/S !!!
- NIKE LeBRON 9 P.S ELITE ( SOUTH BEACH ) SZ 10 ... $600
- NIKE LeBRON 9 ( CANNONS ) SZ. 8.5 ... $225(SOLD)
- AIR JORDAN 11 ( BREDS 2012 ) SZ. 10 ... $300
- AIR JORDAN 12 ( PLAYOFFS ) SZ 10 ... $260
- AIR JORDAN 12 ( OBSIDIAN ) SZ 9,9.5,9.5 ... $220(SOLD ALL 3)
- AIR JORDAN 8 ( BUGS BUNNY ) SZ 9,9.5 ... $200
- AIR JORDAN 5 ( GRAPES ) SZ 9,9.5,9.5 ... $230
- AIR JORDAN 5 ( WOLF GREYS ) SZ. 9 ... $230(SOLD)
- AIR JORDAN 5 ( FIRE RED 2012 ) SZ. 9,9.5,9.5 ... $220(SOLD ALL 3)
- NIKE AIR TOTAL FOAMPOSITE MAX ( BLK/BLK ) SZ. 9 ... $260(SOLD)
- AIR JORDAN 16/7 CDP ( BRED/HARE ) SZ. 9 ... $550/$275 EACH(SOLD)


TRADES IM LOOKING FOR
- FOAMPOSITE PROS ( SILVER ) SIZE 9-10
- LEBRON 10 ( PLATINUMS ) SIZE 9.5-10
- AIR JORDAN 9 ( OLIVES ) - SIZE 9,9.5
- AIR JORDAN 11 ( ANNIVERSARY ) SIZE 9,9.5
*** OR OTHER HEAT ,NO GENERAL RELEASES ***


http://www.solecollector.com/Sneakers/Marketplace/?U=KrazySociety&I=223369&/
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SlickRick19
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Months ago | 19th August 2012 13:39
Could I be Melo 6? Lol
"By acclamation, Michael Jordan is the greatest basketball player of all time."
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Baseknock4
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Months ago | 19th August 2012 12:55
pretty funny i must say
FOR SALE!
Kobe 8 Christmas size 10.5
Air Jordan 4 Thunder size 10.5
PM or text me 203 554 5756
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InZaneKicks
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Months ago | 19th August 2012 08:27
nicely done.
NEWJACK91 - SCAMMER and on welfare avoid at all costs
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superflyNikeguy23
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Months ago | 18th August 2012 20:29
Haha Melo 5
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haterade915
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Months ago | 18th August 2012 18:45
.......
looking for Lebron 7 ASG size 8.5 HMU

checkout my instagram @haterade915
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He looks a little like Melo
you need a ring
MELOOOOOO!
Fun one... But fuck Footlocker... I aint buying shit from them anymore..;
its ok... was melo 5 mexican lol
wtf lmfao
wtf lmfao
Could I be Melo 6? Lol
pretty funny i must say
nicely done.
Haha Melo 5
.......
hah haaa
i actually dislike this commercial
dumb